This article will offer tips and tricks to successfully promote your content. We're going to assume you're already posting your art online, so let's talk about how you should best promote it.
You can always link to your personal page, but having an artist page allows your followers to see your artwork without distracting personal posts. However, that doesn't mean you shouldn't interact with your followers.
Ideally, your artist page should be dedicated to your artwork so that it's easier to find. It also looks more professional.
If you do commissions, you can include whether they're open here. But you don't want to spend too long providing info your customers don't need. Instead, you can put more information on your website.
Having a separate website will make it easier for you to keep your art in one place. After all, Instagram is primarily a social network, and its goal is to interact with other people on the site.
So, you shouldn't expect to use Instagram as your primary tool to sell your products.
This doesn't mean you only have to post finished pieces. You can always post works in progress and tease your followers with what you're working on next.
As long as you post your artwork consistently, you can build a relationship with your followers, as your art will become part of their daily lives.
Ideally, you should find a hashtag in which your art will stand out, but don't choose something too niche. You want to find a good middle ground to share your artwork with those who will enjoy it.
However, try not to saturate your bio with too many hashtags. Only find relevant ones; your post may not give the best impression.
This might require a little bit of trial and error, but once you find the right hashtag, you should have no issues.
You could have the best art in the world, but even the best art can be scrolled through if you don't engage your audience enough.
One of the best ways to get your prospective followers to notice you is by remembering to use captions on your post.
Your caption doesn't have to be long either, so we don't ask you to write an essay. Instead, you should add some extra personality to your art to show your followers who you are too.
Remember that it should stand out so that your followers will stop for a second to read what you have to say.
Many people enjoy getting comments from the artist themselves, and it shows you want to build a professional relationship with your followers. Plus, if you talk to your followers or other artists, they may be likely to promote your work.
We should note that if you are talking with other artists and they promote your work, you should also return the favor.
The algorithm tends to favor Reels over standard photos, so you should produce them to get your artwork noticed.
You can be creative with them, and you can even use these to interact with your followers and let them know if you're going to have an event or promotion.
Remember, you should utilize all of Instagram's tools and be an artist. There's no limit to how you can use your Reels; it's time to be creative.
The good news is that once you've mastered the art of selling your products, posting will feel like second nature to you.
So, don't be afraid to stand out and interact with other artists and followers, and show everyone how great your art is.
If you have any more questions about how to sell your art online, then please don't hesitate to get in touch. We have all the information you need on our site to help you grow.
