The trick to making money online is to have a specific niche in mind. Because no one ever Googles "random stuff".
If you want your online business to be seen and to show up on your target customer's search engine results pages, you have to provide them with exactly what they are looking for.
So your first task is to identify profitable niches.
That way, you can choose products and content that your target customer is actively looking for.
Lifestyle niches are really worth looking into because they're a kinda catch-all niche that allow you to publish seemingly endless content, which can be an attractive factor in making your site visible online, and hence lead to a bigger profit should you ever decide to sell it.
If your dream is to become an online influencer, it makes sense to look into what lifestyle niches are really working for online businesses.
Because there's no need to reinvent the wheel...
Once you know what works, you can make your own, even better version!
In this article, I'm going to walk you through 5 of influencers' most commonly used lifestyle niches.
In fact, let's get straight to it.
And almost two thirds of teens not only discover beauty products online through influencers, but they also buy them online as well.
It is well known that makeup tutorials are a quickly growing trend on YouTube.
Newbies video themselves giving themselves a particular look with specific makeup products. Or doing product reviews.
The most profitable way to make money through this is when influencers are sponsored by big name makeup brands. But it doesn't stop there.
Since Instagram made it possible to create and watch long-form videos on the app, a whopping 96% of beauty brands are now on Instagram.
And now, TikTok are also starting to take the piece of the pie.
But beauty is not just about makeup. It also covers the likes of hairstyles and skincare.
And there's certainly no reason why an influencer should only work with one brand exclusively, unless they offer a very attractive deal.
There's making healthy baby food, strollers, education and toys to help their development, using sleep aids, preparing family friendly meals that even picky kids will eat, dealing with teens, relationship tips, handling empty nest syndrome, entertaining kids during the holidays, and more.
Estimates on how much it costs to raise a child come into thousands and thousands of dollars over the course of their development.
And it comes to even more when you include things like college tuition fees, their first car, finding the deposit for a home, and so on.
According to the statistics, a whopping 68 percent of Millennial moms check Instagram every single day, and a whopping 78 percent of them act on what they see in their Instagram field.
And some dads are into it too.
You'd have a very large audience with this niche, and when done right, you can make quite the profit.
This is a very broad niche, which means that there are potentially a great many different types of products to review and be sponsored by.
It's also a niche that you may have to tweak and adapt over time according to how your family changes and grows.
Or if you wanted to focus on looking after young kids, you could decide to make as much money as you can when the kids are young, and then bring it to a close before moving onto an alternative niche.
And there is much content you can put out there. Let's start with healthy eating.
You could cover particular diets, such as the huge range of weight loss diets, or focusing on particular cuisines around the world.
You can create so much video content around physically making recipes, showing your audience how it's done. And create lots of recipes around items produced by your sponsor.
Or for more of a fitness bent, you can go into reviews of at-home gym equipment, or keeping fit through hiking, yoga, or Pilates. And review suitable sponsored clothing for these activities.
And, of course, there's the world of health and fitness apps and fitness trackers as well. All sorts of different things to review and promote.
The other great thing about this niche is that it's a catch-all for audiences over a wide range of ages...
As soon as a youngster starts to think about their health and fitness, they are usually dedicated for life.
And as people grow older and less physically fit, they become much more concerned about their overall health and well-being.
And that should come as no surprise.
The industry began in the 1980s, and as the technology involved in video games has improved so impressively through the decades, it appears so has enjoyment of them, and the consumption of both video games consoles and the games themselves.
Some video games are all-consuming, with players logging in all over the world to play the same game that they've been playing for years.
And they are very easily enticed to pay for the next new thing in their (harmless) addiction.
And even kids who don't play often still like to watch game play on screen.
There are multiple platforms where influencers can make their mark in this industry.
YouTube is big of course, but then there's also Twitch, and now TikTok.
And that should come as no surprise.
The industry began in the 1980s, and as the technology involved in video games has improved so impressively through the decades, it appears so has enjoyment of them, and the consumption of both video games consoles and the games themselves.
Some video games are all-consuming, with players logging in all over the world to play the same game that they've been playing for years.
And they are very easily enticed to pay for the next new thing in their (harmless) addiction.
And even kids who don't play often still like to watch game play on screen.
There are multiple platforms where influencers can make their mark in this industry.
YouTube is big of course, but then there's also Twitch, and now TikTok.
The best trick to choosing one is to simultaneously follow your head and your heart...
The more the content of the niche appeals directly to you, the more motivated you will be to work on it.
But you should also consider the profitability of the niche, and whether you feel you have what it takes to make a decent profit from it.
Thanks for reading!
